About Us

The Weider Philosophy

Our History

It all started in 1936: Joe Weider, the ‘Master Blaster’ and ‘Trainer of the Champions’ introduced bodybuilding into the mainstream. In 1940, he brought attention to the benefits of vitamins in his magazine, ‘Your Physique’.

In 1965, he launched the Mr. Olympia contest, giving rise to household names like Arnold Schwarzenegger and Larry Scott. Mr. Olympia was soon joined by Ms. Olympia, and the rest is history.

Following the pioneering spirit of Joe Weider, a man whose lifelong passion lay in the health industry, our philosophy has remained the same over the years: Be fit, live well.

Our Brand

With a heritage of more than 80 years, and under the leadership of Joe Weider, “The Master Blaster,” the Weider brand has been synonymous with health and fitness worldwide. Weider has earned the trust of health-conscious people for a simple reason: We put the quality and efficacy of our products above everything else.

Today, with a global presence in over 120 countries, Weider is the trusted source for innovative dietary and nutritional supplements with a key focus on Science, Quality, Knowledge, and Trust. Since 1936, the Weider brand has been displayed both in the US and throughout the world with association in magazines, nutritional supplements, sporting events, equipment, and brand licensing. Now, with their presence in the Indian market, Weider is committed to learning, and serving, the needs of a wide and varied consumer base. It’s not just lifting, it’s a lifestyle.